founder

Julia-Rose Siegler founded Studio Rose at twenty-three. She had a vision to simplify and elevate the way her generation discovers and experiences the beauty and power of scent. Born in New York City and raised in Miami, Julia-Rose earned her degree from NYU's Gallatin School in the Art and Business of Beauty. She gained experience at some of the world's most respected beauty companies, including Estée Lauder, DSM-Firmenich, AERIN, Dr. Dennis Gross Skincare, and Westman Atelier. As a nationally-ranked junior tennis player who later competed for NYU, Julia-Rose learned early the importance of precision, discipline, and optimism—qualities she now brings to building Studio Rose. She set out to create a wardrobe of beautiful fragrances crafted with some of the world's finest ingredients and developed in partnership with Andrew Everett, a master perfumer at IFF, one of the world's most iconic fragrance houses. The result is Studio Rose. Launching with four fragrances—Pilates Princess, Walk Me Home, Satin Slip, and Sincerely Rose—Studio Rose allows its customers to elevate, romanticize, and celebrate life's many moments. Whether it's an unforgettable night out, a fitness class, a first date, or a demanding workday, Studio Rose transports you and enables you to truly "live life through rose-colored glasses."

perfumer

Andrew Everett sees perfumery as an act of exploration, learning, and storytelling. His creative process is guided by curiosity, playfulness, and a willingness to take risks—embracing mistakes as opportunities for discovery. Raised in Florida, he was deeply connected to nature, the ocean, and the scents of his surroundings. His journey first led him to study art history in Rome, where he was influenced by artists, collectors, and mentors who introduced fragrance to him as a powerful storytelling medium.

Determined to master the craft, Andrew spent years experimenting with raw materials, studying fragrance composition, and seeking mentorship in the industry. His persistence led him to IFF's perfumery school, where he trained as a perfumer and refined his artistic approach. He is fascinated by leathery notes and their versatility, often pushing their boundaries with unexpected accords like ambroxan, ionone beta, and turmeric leaves to create new olfactory dimensions.

Now a perfumer at IFF, Andrew sees fragrance as more than a composition—it is a voice, a choice, and a way to connect with others through scent.

brand

Studio Rose is a new fragrance company built by 23-year-old founder Julia-Rose Siegler around a single ethos: live life through rose-colored glasses, romanticize every moment, and let our scents transport you. The brand launches with four scents developed with IFF in bottles sourced from France, each made to a prestige standard with the warmth of something personal.

The fragrances create a complete wardrobe, a scent for every part of life. The names are a simple navigation system: Walk Me Home is soft romance, the scent you want to linger on your partner's sweater after a long walk home. Pilates Princess is for moving your body or winding down to sleep. Sincerely Rose is your everyday signature, and Satin Slip is that exciting scent you wear with a little black dress on a night out on the town.

Beneath that simple navigation sits a deeper layer. Each fragrance comes with a full account of its top, heart, and base notes, alongside a direct reflection from the perfumer and the founder on how it was created, the story behind every bottle.